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The Pixar Touch: The Making of a Company

by David A. Price

💼Business~308 pages

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About this book

Before Pixar became synonymous with animated features, its future depended on experimental computer graphics, expensive hardware and a small group of unusually persistent people. David A. Price traces the company's development through technical breakthroughs, uncertain business arrangements and the effort to make computer animation work as storytelling. Figures including Ed Catmull, John Lasseter and Steve Jobs appear within a wider account of collaboration, ambition and competing priorities. The narrative connects the making of familiar films with the less visible decisions behind them, giving a concrete, accessible history of a creative company rather than a collection of management slogans.

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