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Nunca te pares: Autobiografía del fundador de Nike
by Phil Knight
💼Business~432 pages
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About this book
Phil Knight recounts how a small running-shoe venture developed into Nike, beginning with borrowed money, imported footwear and sales made from the boot of a car. Rather than presenting a polished formula for success, he describes cash crises, difficult negotiations, legal disputes, competitive threats and the uncertain decisions behind the company’s growth. The narrative also follows the unconventional group of runners and early employees who helped shape the business. Written with the momentum of an entrepreneurial adventure, it offers a candid account of risk, loyalty, rivalry and persistence.
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