Catalog
Shoe Dog
by Phil Knight
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About this book
Phil Knight recounts how a borrowed sum and an uncertain idea became the company eventually known as Nike. Beginning with his travels after business school, he describes importing Japanese running shoes, selling them from his car and assembling an unconventional team of athletes, accountants and restless problem-solvers. The company’s growth brings cash crises, legal fights, manufacturing problems and repeated risks that could have ended the venture. Told with candour about mistakes as well as successes, the memoir presents entrepreneurship as a collective, improvisational process rather than a smooth march toward inevitable triumph.
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