Catalog
The Mom Test
by Rob Fitzpatrick
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About this book
Many promising ideas fail because their creators ask people whether they like the idea instead of discovering how they actually behave. Rob Fitzpatrick presents a concise, practical guide to having useful customer conversations without accidentally soliciting polite praise. Through scripts, examples, and memorable bad-question versus good-question comparisons, he shows how to test assumptions, identify real problems, and decide what to build next. Although written for entrepreneurs, its clear questioning techniques apply to projects, side hustles, and everyday problem-solving. It is brief, direct, and easy to read in small bedtime sessions while still offering immediately usable business insight.
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